From the beginning of this project, I knew exactly where I wanted to go with the wine-styles but conveying the right image for our wines via label design has been a slow evolution. Ideas came and went, questions of brand recognition and suitability arose.
Terry, the owner of Auge, has a professional relationship with a local, graphic designer Nick Eldridge, whose company Sector7g has assisted Auge with various promotional activities over the past few years. Searching the web I found the following on Nick;
"After completing a Bachelor of Visual Communication at the University of South Australia in 1989, Eldridge began his career in Melbourne. Returning to Adelaide, he spent six years as a mainstream creative director, before establishing his own studio......Eldridge founded his Sector7g design studio in 1999, with a small suite of local clients. Today, his work can be found on the slopes of Japanese ski resorts, construction sites and locally in regional tourist areas" (Hackett, P.,2007, Designs of the World, http://www.news.com.au/adelaidenow/story/0,22606,21555376-5006348,00.html)
My first meeting with Nick went well and it took only one other meeting for us to reach a consensus on where the label design should head. Although we are not quite there yet, below is an idea of where we are heading. Much respect to Nick for listening carefully and incorperating my euphemisms into his design.
Terry, the owner of Auge, has a professional relationship with a local, graphic designer Nick Eldridge, whose company Sector7g has assisted Auge with various promotional activities over the past few years. Searching the web I found the following on Nick;
"After completing a Bachelor of Visual Communication at the University of South Australia in 1989, Eldridge began his career in Melbourne. Returning to Adelaide, he spent six years as a mainstream creative director, before establishing his own studio......Eldridge founded his Sector7g design studio in 1999, with a small suite of local clients. Today, his work can be found on the slopes of Japanese ski resorts, construction sites and locally in regional tourist areas" (Hackett, P.,2007, Designs of the World, http://www.news.com.au/adelaidenow/story/0,22606,21555376-5006348,00.html)
My first meeting with Nick went well and it took only one other meeting for us to reach a consensus on where the label design should head. Although we are not quite there yet, below is an idea of where we are heading. Much respect to Nick for listening carefully and incorperating my euphemisms into his design.
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